Our
Team
The coaches
As you would expect from a coach and trainer, we are genuinely interested and good listeners. We also see and understand between the words. We are well educated and certified, but never out of our depth. We all have a background in the (international) marketing and communication world.
Below we have tried to characterize the coaches with a few words.
As you would expect from a coach, trainer and facilitator, we are genuinely interested and good listeners. We also see and understand between the words. We are well educated and certified, but never out of our depth.
Below we have tried to characterize the coaches with a few words.
Serge Steijn
Inspiring, clear and courageous.
At a young age Serge started advertising agency Doom&Dickson which was successful for ten years and was sold to TBWA/. His love for developing companies in which people can flourish started there. After an interlude in Latin America, he picked up that thread again. He took several international courses and has been working as a leadership coach and trainer for many years now.
Niels van de Walle
Patient, keen and meticulous.
As a regional and global marketing leader at Nike and Sonos and founder of creative agency Sid Lee Amsterdam, Niels’ drive has always been to help talent flourish. Working with international talent of great diversity, helping them develop and bringing them together into tight, high performing teams was always his mission. He made this his profession and is now leadership coach, team trainer and facilitator.
Louis Stam
Cheerful, empathetic and thorough.
After law school, Louis started his own fitness business, where he found his passion: guiding people to a healthy balance between body and mind. Based on the belief that a strong mind can only flourish in a healthy body, he grew to become a coach, trainer and facilitator. Louis makes individuals and teams stronger, more resilient and sustainable, with a sharp focus on mental fitness. He connects people and teams and guides them to build resilience and strength. Specializing in burnout prevention and stress management.
Alexa Kuit
Revealing, open-minded and candid.
Alexa made a career with the NS and in the world of consulting and there figured out that the world would be a lot nicer if people understood each other better. So she decided to take a course with the unusual title of Non Verbal Strategy Analysis. Now she is a Master in it. Alexa uncovers your nonverbal impact. So that as a leader you start to understand what you are triggering and as a team where the “fuss” arises. This makes collaboration more natural and effective for everyone.
Lodewijk van der Peet
Energetic, life experience and stimulating.
After the Rietveld Academy, Lodewijk started as a junior at an advertising agency and made a flashy career in the communications world. To eventually set up his own company where he experienced successes and committed some decent flaws. More and more people came to his desk for advice. Thus arose the idea of becoming a coach and facilitator. More recently, he has also specialized in loss and grief coaching.
